India has open sided poultry houses facing varied climates with temperatures varying from less than 10C to 45C. The poultry housing, management, feed and the marketing systems in India are unique in their own way. The Birds have to thrive and produce results utilizing the low grade grains, not suitable for human beings. The water and air given to birds contain low level infections which cannot be avoided with low cost housing in Rural areas. The company believes that birds bred in open sided houses will be adapted better for the tropical climates in open houses and inferior inputs. The birds bred under similar environment will also perform better with superior feed and housing systems. The facilities and manpower required for the breeding work are less expensive in India, while the technology is available.

To be a leading supplier of poultry breeding stocks well adapted to hot climates, open housing systems, average feed and lower grade infections. These birds will also suit the “Organic food production”. The company envisages developing technology and the production systems to generate income with low capital investment. In short, the company will actively participate in rural food production systems.

With it’s own R&D, the company now produces four products and markets them in India and also exports the breeding stocks  to Nepal, Africa and Middle east.